FOR IMMEDIATE RELEASE
FROM: WAYNE UNZE (797-1100)
VAUGHAN COMPANY BUSINESS
OPPORTUNITIES
RE: THE RIGHT (RITE?) OF
SUCCESSION
business in one of
Like most entrepreneurs, they had weathered the tough times by spending
countless hours tending the store and reinvesting profits
until they had the right
combination of inventory, marketing and personal
service.
On their 45th anniversary in business,
over to their son Greg, who had worked in the business
since his graduation from
UNM business school. Like his father, Greg was a likeable sort,
easy-going and
quick to flash a smile or share a joke with a
customer. Unfortunately, Greg had
not inherited his parents’ work ethic or conservatism.
over a ten-year period, offering Greg a comfortable
payment program while providing
them a retirement income and the satisfaction of knowing
their business
would remain “in the family.”
Once vested with control of the company, Greg initiated an aggressive
expansion
program to add another major product line. The investment in new inventory
was significant and required his parents’ be
co-guarantors on a $300,000 line of
credit. The large
investment in inventory also required more staff, an additional
investment in parts, and the expansion and remodeling of the
existing facility.
Because it was a new product line, Greg hired and relied upon a new
department
manager who was a college chum with self-proclaimed
experience and ability.
Together they would forge a glorious future. Unfortunately, the new product line
fizzled rather than sizzled, the high debt service siphoned
all the profits from the
established lines and
I’d like to say that everything worked out, but it didn’t.
the business too late to turn it around.
the remaining inventory, fixtures and equipment, and
spent a sizable portion of
their retirement savings on legal fees in a futile
attempt to avoid bankruptcy.
Meanwhile, Greg secured a middle management position in another state.
What went wrong with
succession work? One of
the prime motivating factors behind an entrepreneur’s
drive to succeed is the desire to turn over a dynamic
enterprise to the next
generation. Nearly
one-third of the business owners I consult with contemplate
turning their businesses over to one or more of their kids
at retirement. It seems
to be a natural progression…almost a ritual.
But I also frequently meet the Clydes and Irmas of Albuquerque - often when it’s
too late to attract either a buyer or investor. They are usually devastated by the
collapse of their business and the loss of vital retirement
income. They feel angry
confused and betrayed, and their plight compels me to
describe what I believe are
the root causes of these failures.
1. Little or no vested interest. Greg had no
stake in his acquisition so he had
nothing to lose other than his credit rating. If he had invested at least ten percent
of the value of the business, he would likely have
been more cautious and frugal
in his expansion plans. Parents can help their kids acquire a down
payment by
withholding a portion of their pay in the years
preceding the sale.
2. Too fast of a transition. In their
haste to retire,
control of their business far too quickly. The ownership transition should have
taken at least a year or two so they could have observed
Greg in his new role as
chief decision maker and assessed his ability to manage
the company.
3. Too much change too soon. My best
advice for those purchasing a going
and profitable business is to operate the business for
at least six months before
making any changes, especially dramatic and costly
ones.
4. Good money after bad.
line of credit.
They increased their risk without any offsetting reward or control
over how the money would be spent. Making Greg finance his own expansion
might have forced him to be more conservative and test
the market with a smaller
inventory purchase.
It has been my experience that more than half of the businesses turned
over to
children end up in failure.
Maybe by taking the steps outlined above, this rate can
be improved. In any event, knowing the pitfalls may help owners avoid a pratfall.